Interior Design
Concept Store Project
TIAITI
Location
Area
Year
Trung Liet, Hanoi
140m2
2025
TIATI
Trendy
Expressive
Luxury
Concept Store Project
Interior Design
With an area of over 300m², Bohee Phố Huế is shaped as a modern fashion complex, where Bohee, Muse by Bohee, B Club, and Eyes by Bohee come together in one harmonious composition.
CONCEPT
A light beige palette, wood materials, minimal black details, and red branding accents create a space that feels elegant, contemporary, and rich in experience.
From the open fashion gallery on the first floor and the café-integrated counter to the private VIP area on the second floor, each zone is designed as a distinct brand touchpoint. The personality of each sub-brand is subtly expressed through materials, lighting, and decorative forms, together shaping a modern, refined, and unmistakably Bohee fashion ecosystem.
1st Floor
1. Windowshow
2. Display Area
3. Cashier Counter
4. Waiting area
5. WC
LAYOUT
In this collaboration with Bohee, Lepoint continues to develop the space from the brand’s familiar DNA: elegant, minimal, and deeply fashion-forward.
2nd Floor
1. Waiting area
2. Waiting & Certification Lounge
3. Technical Room
4. Optometry Room
5. WC
LAYOUT
