Lam Yên
Interior Design & Construction
Concept Store Project
Location
Area
Year
Pho Hue, Hanoi
30m2
2025
Lam Yên
Interior Design
& Construction
Concept Store Project
Lively
Delicate
Vibrant
The soft green of cốm, paired with the warm golden tone of rice fields, becomes the main visual accent throughout the space, creating a look that feels both modern and welcoming.
CONCEPT
The minimalist façade, with wood and glass materials, gives the brand a clear and open presence while still maintaining a sense of warmth and familiarity.
Inside, the packaging and display counter is shaped with gentle curves, bringing a refined, graceful, and convenient experience. A large decorative light becomes the key highlight, evoking the image of the sun glowing within the space, just like the way Lam Yên tells the story of Hanoi’s stir-fried cốm: rustic, warm, and rich in identity.
1. Window Show
2. Packaging area
3. Gift wrapping area
4. Product display shelving
5. Counter
6. Restroom
LAYOUT
Inspired by Cốm - Hanoi’s signature young green rice delicacy, Lam Yên is crafted by Lepoint as a space that celebrates the delicate, simple, and lively beauty of a familiar hometown flavor.
